Imizila eJonga uShishino lweHlabathi lokuBuka iindwendwe ngokuNyuka kwamaxabiso, iTyala, uLwandiso oluNtofontofo, uLawulo lweMarike yaseTshayina, iTekhnoloji, kunye noZinzo.

Lwesine, Okthobha 24, 2024

Ishishini lehlabathi lokubuka iindwendwe liqhuba utshintsho olubalulekileyo, oluqhutywa ziindlela eziphambili ezifana noxinzelelo lokunyuka kwamaxabiso, ukufumaneka kwetyala okukhethiweyo, kunye nokunqongophala kwetalente okuzingileyo. Amatyathanga ehotele amkela iindlela ezintsha zokuphucula ukusebenza kakuhle kunye neendleko zokulawula, kunye neemodeli ezininzi zokukhanya kwe-asethi. Ngaxeshanye, icandelo leehotele zodidi oluphezulu liyanda, ngakumbi kwiimarike ezisakhulayo njengeIndiya neIndonesia. Ngeli xesha, imakethi yaseTshayina, eyake yaba namandla, ijongene nemingeni emva kobhubhani. Inkqubela phambili yetekhnoloji kunye nezenzo zozinzo zikwayila kwakhona amava kunye nokusebenza kweendwendwe, njengoko imfuno yabathengi yeenkonzo ezingenamthungo, ezilungele i-Eco-friendly, kunye nezomntu ziqhubeka ukukhula kulo lonke icandelo lokwamkela iindwendwe.

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Kudliwano-ndlebe olukhethekileyo kunye no-Anup Kumar Keshan, uMhleli-oMkhulu kunye noMseki, ukuHamba kunye neHlabathi loKhenketho kwi-IHIF 2024, UDan Voellm, i-MRICS, i-CEO kunye noMseki, abacebisi be-AP Hospitality wabelana ngezimvo zakhe kwiintsingiselo eziphambili ngoku ezibumba ishishini lokwamkela iindwendwe, kwaye ziziphembelela njani izicwangciso zamatyathanga ehotele kunye namashishini okwamkela iindwendwe kwihlabathi jikelele.

Ishishini lehlabathi lokubuka iindwendwe liqhuba utshintsho olukhulu ngenxa yeendlela eziphambili ezifana nokunyuka kwamaxabiso, ukufumaneka kwamatyala okukhethiweyo, kunye nokunqongophala kwetalente okuzingileyo. Ukujonga le mingeni, amakhonkco ehotele asebenzisa iindlela ezintsha zokuphucula ukusebenza kakuhle, uninzi luguqukela kwiimodeli zokukhanya kwe-asethi ukulawula iindleko.

Ngeli xesha, icandelo leehotele zodidi oluphezulu liyaqhubeka nokukhula, ngakumbi kwiimarike ezivelayo njengeIndiya ne-Indonesia. Nangona kunjalo, imakethi yaseTshayina, eyayisakuba ngumdlali obalaseleyo, ijongana nokuchacha kancinci emva kobhubhane ngenxa yemiceli mngeni yezoqoqosho kunye nokuhamba okulinganiselweyo okuphuma ngaphandle.

Inkqubela phambili yetekhnoloji kunye nezenzo zozinzo zikwayilwa ngokutsha ishishini, ukuqhuba imfuno yokungenamthungo, eco-friendly, kunye namava eendwendwe ezenzelwe wena. Njengoko ulindelo lwabathengi luguquka, iihotele zijolise kwiinkonzo ezinikwe ubuchwepheshe kunye namanyathelo aluhlaza ukuze zihlale zikhuphisana kwaye zihlangabezane nemfuno ekhulayo yokuhamba ngoxanduva.

Zeziphi iindlela eziphambili ezibumba ishishini lokwamkela iindwendwe, kwaye ziziphembelela njani izicwangciso zamatyathanga ehotele kunye namashishini okwamkela iindwendwe kwihlabathi liphela?

Ishishini lokwamkela iindwendwe liye lajongana nemingeni ebalulekileyo ngenxa yokunyuka kwamaxabiso kunye nokunyuka kweendleko zetyala, zombini zithathwa njengexeshana kodwa zibe nefuthe kwimisebenzi kwibhodi iphela. Nangona uxinzelelo lokunyuka kwamaxabiso luye lwehla mva nje, iziphumo ezilungileyo kwimarike azikafezekiswa ngokupheleleyo. Ityala liye lafumaneka ngokukhetha, ngakumbi kumashishini anezikhundla ezibuthathaka zezimali, edala imingeni eyongezelelweyo. Ngaphandle koku, iibhanki bezihlala, ziqonda ukuba iihotele zihlala ziphakathi kwee-asethi zokugqibela abantu abazifunayo abanokuzithengisa.

Umba ongundoqo weshishini uyaqhubeka ukunqongophala kwetalente, ukuqhuba abaqhubi ukuba baphuhlise izisombululo ezintsha zokulawula iindleko kunye nokunyusa ukusebenza kakuhle. Uninzi luhlengahlengisa imisebenzi okanye lugxile ekukhuleni kwengeniso. Phakathi kwezi ngcinezelo zemali, i imodeli yokukhanya kwe-asethi, apho iinkampani zigxile kuphawu nolawulo endaweni yobunini bepropathi, zihlala zithandwa kakhulu. Lo mzekelo uvumela amashishini ukuba ahlale eguquguqukayo kwaye ekwazi ukuziqhelanisa nokutshintsha kweemeko zemarike.

Ulubona njani ukwanda kwamatyathanga ehotele aphucukileyo kule minyaka imbalwa izayo, ngakumbi kwiimarike ezisakhulayo? Ngaba kukho imimandla ethile ekulungele ulwando oluphawulekayo?

Xa kuziwa ekudaleni ubutyebi kunye nokubakho kwemarike yobunewunewu, iIndiya igqama njengelona thuba likhulu kulo mmandla, ngokukhula kwabantu abazizityebi kunye noqoqosho olwandayo. I-Indonesia ikwabonisa amandla abalulekileyo, ngakumbi malunga neendawo eziphumayo zokhenketho eziphezulu. Nangona kunjalo, uninzi lweendawo ezivelayo zommandla, ngelixa zithembisayo, zinokuthi zibone ukuhamba kancinci ukusuka kumatyathanga ehotele atofotofo kwixesha elikufuphi ngenxa yemiceli mngeni yeziseko ezingundoqo kunye nokufikeleleka.

Iindawo ekusekwe kuzo zobunewunewu ezifana neMaldives, iSeychelles, iBali, iPhuket, iSamui, iSanya, kunye neGoa ziyaqhubeka nokulawula intengiso kuba sele zineziseko eziyimfuneko, ukufikeleleka, kunye nokuqondwa kophawu oluqinileyo. Ezi ndawo zimi kakuhle ukutsala abahambi abatyebileyo abafuna amava eprimiyamu. Ukuphucula iziseko zophuhliso, ezinjengokuqhagamshelwa emoyeni kunye neenkonzo zokwamkela iindwendwe, yinkqubo ende nentsonkothileyo, kwaye iindawo ezintsha zokusingwa ziya kufuna utyalo-mali olubalulekileyo kunye nexesha lokuphuhlisa amacandelo abo okhenketho ukuya kumanqanaba abonwa kwezi ndawo zisekiweyo.

Ngokumalunga neendawo ezizayo, i-Flores kunye ne-Komodo e-Indonesia ziye zanda ukutsala ingqalelo kwi-Ultra High Net Worth Individuals (UHNWIs) ngenxa yobuhle babo bendalo obungonakaliswanga kunye namandla ophuhliso lokhenketho olutofotofo. Ngokufanayo, ezinye zeZiqithi e-Okinawa ziqala ukutsala umdla ongakumbi kwiintlobo zehotele zodidi oluphezulu, kunye nokubonelela ngokuthe ngcembe. Ezi ndawo zokusingwa, ngelixa zisekwinqanaba lokuqala lophuhliso, kulindeleke ukuba zikhule ekuthandeni njengoko iziseko zophuhliso ziphucuka kwaye iibrendi zodidi oluphezulu zijonge ukwandisa ukufikelela kwazo kwiimarike ezintsha ezingathengiswa kakhulu kubahambi abaqaphelayo.

Zeziphi iindlela urhwebo lwaseTshayina oluye lwalawula ngalo kwicandelo lehlabathi lokwamkela iindwendwe, kwaye zeziphi izinto eziqhuba impembelelo yale ntengiso?

Phambi kobhubhane, imakethi yaseTshayina yadlala indima ephambili kukhenketho lwamazwe ngamazwe, iqhutywa ngabantu abatyebileyo abakhulayo abanomnqweno onamandla wokuhamba kwihlabathi. Nangona kunjalo, iChina, iyimakethi enkulu kwaye entsonkothileyo, ijongene nemiceli mngeni emininzi mva nje, yenza ukuba kube nzima ukuchacha. Omnye umba ophambili kukucotha koqoqosho, oluthe lwacutha amandla enkcitho yabantu, emva koko lwanciphisa uhambo oluphumayo kunye nenkcitho ngohambo ngalunye.

Ukongeza, ukukhutshwa kwencwadana yokundwendwela kunye nokuqhagamshelwa kwenqwelomoya akukaphindanga kwakhona ngokukhawuleza emva kobhubhane, kucutha ngakumbi ukuchacha kwemarike. Ezi zithintelo zolungiselelo, kudityaniswe nemingeni yezoqoqosho, zithetha ukuba ukuchacha okulindelekileyo kukhenketho lwaseTshayina oluphuma ngaphandle kuya kucotha kunokuba bekuqikelelwe ngaphambili.

Iihotele kunye namanye amashishini anxulumene nokhenketho, eqonda ukucotha ixesha elide, baye batshintsha iimarike zabo kunye nemithombo yengeniso ukunciphisa ukuthembela kubakhenkethi baseTshayina. Nangona kunjalo, bahlala bephaphile kwaye bekulungele ukukhawulelana nakuphi na ukuvela kwakhona kwemfuno, besazi ukuba imarike yaseTshayina enokubakho ixesha elide ihlala yomelele emva kokuba imingeni isonjululwe.

Ingaba amatsheyini ehotele aphucukileyo ahlengahlengisa njani izicwangciso zawo ukuze ahlangabezane neemfuno kunye nokukhethwa kwabakhenkethi baseTshayina abazizityebi?

Imixokelelwane yehotele ye-Luxury inokuqonda okunzulu kubathengi babo kwaye banobuchule ekuqapheleni nasekuphenduleni kwiintsingiselo ezivelayo kwicandelo ngalinye. Enye indawo ephawulekayo yokukhula kukuhamba komntu ngamnye ngabasetyhini, okuye kwanda ukuthandwa. Ukongeza, iindawo ekufikelwa kuzo zifumana umdla phakathi kwabakhenkethi abafuna amava awodwa kunye nangaphantsi korhwebo kwihlabathi.

Isithintelo solwimi asiyona inkxalabo ebalulekileyo kweli candelo, njengoko abaninzi abahambahambayo, ngakumbi abo bafunde kakuhle okanye bafunde kwamanye amazwe, bakhululekile ukuhamba kwiindawo zamazwe ngamazwe. Le mfundo ivula uluhlu olubanzi lwamathuba okuhamba, okwenza ukuba ihlabathi lifikeleleke ngakumbi kolu hlobo lwabantu.

Nangona kunjalo, nangona amandla acacileyo, umthamo wabahambi kule niche usemncinci. Oku kuzisa umngeni kubasebenzisi bobunewunewu, ekufuneka baqwalasele ngononophelo ukuba singakanani na ulwabiwo lwezibonelelo ezifanelekileyo kule marike. Ngelixa imfuno ikhula, amatyathanga okunethezeka kufuneka alungelelanise utyalo-mali lwabo kweli candelo kunye nezinye iindawo zeshishini labo ukuqinisekisa ukukhula okuzinzileyo.

Zeziphi iinkqubela phambili zetekhnoloji ezibe nelona futhe libalulekileyo kwishishini lokubuka iindwendwe kwixesha lasemva kwe-COVID, kwaye obu bugcisa buwaphucula njani amava eendwendwe?

Itekhnoloji kushishino lokwamkela iindwendwe ayiphuculi amava eendwendwe ngokwengqiqo yemveli, kodwa ilungisa izinto ezisemva kwe-scenes ukugcina okanye ukomeleza amava eendwendwe nabantu abambalwa kunye nokuxhomekeka okuncinci kwiindawo zokuchukumisa abantu ngokuthe ngqo. Le ndlela ivumela iihotele ukuba zinikezele ngenkonzo engenamthungo, eqondayo, kwaye ephendulayo, iimpawu eziphambili eziye zaba luphawu lokwamkela iindwendwe okunethekhnoloji.

Iindwendwe namhlanje zilindele ukwenza ngokwezifiso kunye nokusebenza kakuhle ngaphandle kokunxibelelana okungafunekiyo, kwaye itekhnoloji inceda ukufezekisa le bhalansi. Umzekelo, ukungena ngeselfowuni kuya kuxhaphaka, kuvumela iindwendwe ukuba zidlule kwidesika engaphambili ngokupheleleyo. Ngokufanayo, izicelo zokuthumela imiyalezo ngokukhawuleza kunye neqela leengxoxo-nokuba zihlanganiswe kwii-apps zehotele okanye ngamaqonga athandwayo afana ne-WhatsApp-yenza unxibelelwano lwexesha lokwenyani phakathi kweendwendwe kunye nabasebenzi basehotele, ukubonelela ngeempendulo ezikhawulezayo kwiimfuno zeendwendwe ngaphandle kokudibana ubuso ngobuso. Le teknoloji iphucula kokubili ukwaneliseka kweendwendwe kunye nokusebenza kakuhle.

Ezinye izicelo eziyimpumelelo zobuchwepheshe ziquka iirobhothi zenkonzo yegumbi ezisa izinto ngokuthe ngqo kumagumbi eendwendwe, ukhetho lokwala ukugcinwa kwendlu nge-apps eziphathwayo, kunye neenkonzo zokupaka ii-valet eziphathwayo ezazisa iindwendwe xa imoto yazo ilungile. Olu tshintsho lunceda ukwenza lula iinkonzo ngelixa unika iindwendwe ulawulo olungaphezulu kumava azo.

Itekhnoloji enye ehlala iphikisana kwezinye iindawo kukuodola kwetafile kusetyenziswa iikhowudi zeQR. Ngelixa ezinye iindwendwe zixabisa uncedo lokuskena ikhowudi ukuze zibeke iiodolo, ezinye zifumanisa ukuba le nkqubo ayiyomntu, kwaye, kwezinye iimeko, ukuphunyezwa kuphantsi. Iisistim eziphunyezwe kakubi zinokuphazamisa kumava ondwendwe kunokuba ziphucule.

Mna ngokobuqu ndifumana umsebenzi wengxoxo yeqela ukuba sesinye sezona zixhobo zisebenzayo zokuphucula inkonzo. Abaqhubi abaninzi sele besamkele le teknoloji, evumela unxibelelwano olukhawulezayo, oluqondayo oluphakamisa amava eendwendwe ngaphandle kokungena ngokuthe ngqo.

Ulawulo lweetalente luye lwabona inkqubela phambili ebalulekileyo ngenxa yetekhnoloji entsha. Izixhobo ezingcono zokucwangcisa, ukulandelela ukusebenza, kunye nonxibelelwano kunceda abaqhubi behotele balawule abasebenzi ngokufanelekileyo ngakumbi, ngakumbi ngexesha apho imingeni yabasebenzi iqhubeka.

Ngelixa i-AI kusafuneka yenze impembelelo ebalulekileyo kwimiba ejongene neendwendwe zokubuka iindwendwe, iqalile ukudlala indima ebalulekileyo kulawulo lwengeniso nokuthengisa, inceda iihotele ukuba ziphucule izicwangciso zamaxabiso kwaye zijolise kumacandelo afanelekileyo abathengi. Njengoko itekhnoloji iguquka, i-AI kulindeleke ukuba iphucule ngakumbi amava eendwendwe kunye nokusebenza kakuhle.

Yeyiphi imiceli mngeni kunye namathuba owubonayo kwangaphambili kwiimpawu zokubuka iindwendwe zehlabathi njengoko zisanda ubukho bazo kwimarike yaseTshayina?

Indawo yokwamkela iindwendwe e-China iqhuba utshintsho olubalulekileyo njengoko iimpawu zengingqi zikhula ngamandla kwaye imarike yezindlu, eyayikade ingumqhubi ophambili wezoqoqosho, ayisanikezeli kwinqanaba elifanayo lamathuba okwakhiwa kweehotele ezintsha. Ukwanda okukhawulezayo okubonwe kwiminyaka edlulileyo kuye kwacotha, kwaye iihotele ezakhiwe ngokutsha ziya zisiba mbalwa. Endaweni yoko, imarike ibona ukugxila okwandisiweyo ekuguquleni-ukuguqula izakhiwo ezikhoyo kwiihotele-ngokuchasene nokwakha izakhiwo ezintsha ukusuka phezulu. Olu tshintsho luqhutywa ziinyani zoqoqosho kunye nokutshintsha kokutshintsha kweemarike.

Ukongeza, utshintsho lwedemografi luyeza, njengoko inani labantu baseTshayina limiselwe ukuhla kancinci kancinci. Oku kuya kuba negalelo ekukhuleni okucothayo kwecandelo lokwamkela iindwendwe. Njengoko inani labemi lincipha, iphuli yetalente iba ngumngeni ngakumbi kubasebenzi beehotele, abasele betsala nzima ngenxa yokunqongophala kwabasebenzi ngokunxulumene nobukhulu bemarike. Oku kudala ukhuphiswano olongezelelweyo, kungekuphela nje kwiindwendwe kodwa nakubasebenzi abafanelekileyo.

Ngaphandle kwale mingeni, umnqweno wobuntu wokuhamba uqinisekisa ukuba imfuno yeenkonzo zokwamkela iindwendwe iya kuqhubeka ikhula kumashumi eminyaka ezayo. Njengoko iTshayina iqhubeka nokuphuhlisa uqoqosho, uninzi lwabemi bayo baya kufuna amathuba okuhamba asekhaya nakwamanye amazwe.

Ngokomxholo, umthamo wegumbi lehotele eTshayina ngomntu ngamnye okwangoku ungaphantsi kwesiqingatha salo e-United States, eqaqambisa ukukhula okungasetyenziswanga. Ngelixa iminyaka yegolide yophuhliso olukhawulezayo lwehotele inokuba iphelile, kusekho indawo yokuba ishishini landise, nangona licotha, isantya sokhuphiswano ngakumbi.

Ingaba iihotele zodidi oluphezulu zibandakanya njani uzinzo kunye nezenzo ezilungele indalo kwimisebenzi yazo, kwaye oku kuhambelana njani neendlela zokwamkela iindwendwe kunye nokulindelwe ngabathengi?

Indlela yozinzo kwishishini lokwamkela iindwendwe ihluka kakhulu ngokusebenza. Kwezinye iibrendi, ezinje nge-Soneva, uzinzo lulukiwe kwilaphu lemisebenzi yabo kunye namava eendwendwe. Aba basebenzi babeka phambili iinkqubo ezihambelana ne-eco-friendly, ukusuka kwi-carbon offsets kwiinqwelomoya ukuya kwizinto zokwakha ezizinzileyo kunye namanyathelo okunciphisa inkunkuma. Nangona kunjalo, ulindelo lwabathengi malunga nozinzo luyahluka kwiingingqi. EYurophu, umzekelo, ukuqonda kweendlela zokuzinza kuphezulu kakhulu, ngokuqonda ngokucacileyo umahluko phakathi kwe-carbon offsets kunye nokuphepha kwekhabhoni. Ngokwahlukileyo koko, eminye imimandla isabambeka ngokwemfuno yabathengi kunye nokwazisa ngeendlela ezizinzileyo zokuhamba.

Ngaphandle kolu mahluko, intsingiselo iyonke kushishino ihamba kwicala elichanekileyo kwiindlela ezizinzileyo. Nangona kunjalo, uxanduva oluninzi lusawela kubaphuhlisi kunye nabanini zakhiwo, uninzi lwabo olungekazimiseli ngokupheleleyo ekuphumezeni amaphulo ohlaza. Oku kunika umngeni, njengoko abaphuhlisi bedlala indima ebalulekileyo ekwamkelweni kwezenzo ezizinzileyo kuwo wonke umjikelo wobomi behotele-ukusuka kulwakhiwo ukuya kwimisebenzi yemihla ngemihla.

Okubangela umdla kukuba, abathengi beenkampani, ngakumbi M.I.C.E. abacwangcisi (iiNtlanganiso, iiNkuthazo, iiNkomfa, kunye neMiboniso) kunye neenkampani zamazwe ngamazwe (MNCs), ngoku zifuna imigangatho ephezulu yokuzinza. Iihotele ezisilelayo ukufikelela le migangatho zisengozini yokuphulukana namathuba oshishino anengeniso. Ngaphandle kozinzo lokusingqongileyo, kukho ugxininiso olukhulayo kwinkalo yentlalo yokuzinza, equka izenzo ezifanelekileyo zabasebenzi kunye nefuthe loluntu. Ukujongana nale miba yentlalo kubonakala kuntsonkothile ngakumbi kwaye kungumceli mngeni kunokujongana neenkxalabo zokusingqongileyo, kodwa iya isiba yinxalenye ebalulekileyo yencoko yozinzo kububele.

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