IJamaica iphawula isikhumbuzo seminyaka engama-70 ngokuJolisa okuNgqondo ekuXhobiseni abaSebenzi boKhenketho kunye nokuQomeleza ukuNakwa kweHlabathi.

NgoLwesibini, Juni 10, 2025

Kwimibhiyozo yeminyaka engama-70 yayo, iJamaica Tourist Board (JTB) ihlaziya ukuzinikela kwayo ekomelezeni icandelo lezokhenketho kwesi siqithi ngokugxila ekuxhobiseni abasebenzi bayo. Embindini weli phulo sisicwangciso esinombono wotyalo-mali kuluntu oluqhuba ukuqondwa kweJamaica njengeyona ndawo iphezulu yeholide. Ngokomeleza izakhono kunye namathuba kubasebenzi bezokhenketho, i-JTB ijolise ekukhuseleni ukukhula kwexesha elide kunye nokuqinisekisa ukuba esi siqithi sihlala singoyena mdlali uphambili kwimarike yezokhenketho yehlabathi kumashumi eminyaka ezayo.

Ibhodi yabakhenkethi yaseJamaica iBhiyozela iminyaka engama-70 yokuKhuthaza iShishini lezoKhenketho leSiqithi kunye neZicwangciso zekamva leVisionary.

I-Jamaica Tourist Board (JTB) iphawula isiganeko esibalulekileyo ngo-2025, sibhiyozela iminyaka engama-70 yokwazisa inkcubeko yelifa lemveli kunye noshishino lokhenketho oludlamkileyo. Esi sikhumbuzo asikhumbuzi nje ukukhula kwecandelo lezokhenketho laseJamaica, kodwa kunye nokuvela kobukho balo behlabathi njengenye yeendawo ezifunwa kakhulu emva kweholide. Kwiminyaka engamashumi asixhenxe edlulileyo, i-JTB iye yanceda i-Jamaica ukuba izenzele i-niche ngokwayo, itsala izigidi zabatyeleli kunye nokudala impembelelo enkulu yezoqoqosho.

Embindini walo mbhiyozo wesikhumbuzo, owawubanjelwe kwiHotele iHard Rock eNew York ngoJuni 4, 2025, yayiyintetho enomdla ka-Edmund Bartlett, uMphathiswa wezoKhenketho waseJamaica. Kwintetho yakhe, uMphathiswa uBartlett uvume impumelelo encomekayo yecandelo lezokhenketho ngelixa eqaqambisa indima ebalulekileyo yabasebenzi abazinikeleyo abancede ekuqhubeleni phambili esi siqithi ukuba saziwe kumazwe ngamazwe. "Impumelelo yeJamaica kukhenketho yakhiwe ekusebenzeni nzima kunye nokuzinikela kwabantu bethu. Bayintliziyo kunye nomphefumlo wecandelo lethu," utshilo uMphathiswa uBartlett.

Ukongeza ekubhiyozeleni izinto eziphunyeziweyo zaseJamaica kwixesha elidlulileyo, umsitho wesikhumbuzo ukwasebenza njengendawo yokuphehlelela isicwangciso sombono esijolise ekuqinisekiseni ukukhula okuqhubekayo kwelizwe kunye nobunkokeli kukhenketho lweCaribbean. UMphathiswa uBartlett wagxininisa ukubaluleka kotyalo-mali kubasebenzi bomntu, echaza inyathelo elitsha elenzelwe ukuxhobisa abasebenzi bezokhenketho baseJamaica kunye nokwakha ikusasa elizinzileyo. Eli nyathelo lijolise ekuphuculeni izakhono nobuchule babo basebenza kweli candelo, ukusuka kubasebenzi bokwamkela iindwendwe ukuya kubakhenkethi, kugxilwe ngokukodwa ekwandiseni amathuba okukhokela abantu basekhaya kushishino lwezokhenketho.

Isicwangciso senzelwe ukubeka iJamaica njengendawo ephezulu yokhenketho kwiCaribbean ngokungatsali iindwendwe kuphela kodwa nokuqinisekisa ukuba izibonelelo zokhenketho zisasazwa kuluntu lonke. UMphathiswa uqaqambise imfuneko yokukhuthaza abasebenzi abanezakhono eziphezulu, abazinikeleyo, nabakwaziyo ukujamelana nemingeni yembonakalo yokhenketho yehlabathi. Olu tyalo-mali kubasebenzi lungundoqo kwinjongo ebanzi yokuqhuba impumelelo yezoqoqosho nokwakha ukomelela kwicandelo lezokhenketho.

“Ikamva lokhenketho lwaseJamaica lisezandleni zabantu bethu.Ukuqinisekisa impumelelo yexesha elide, kufuneka sityale imali ekukhuleni kwabo, ekuphuhliseni nasekuxhobiseni kwabo,” utshilo uBartlett. Ngokugxininisa kubasebenzi, i-JTB ijolise ekuboneleleni abantu baseJamaican izixhobo kunye namathuba ayimfuneko ukuba bagqwese kwishishini, ukukhuthaza ukuzingca kunye nobunini kwicandelo lezokhenketho lesiqithi.

Lo msitho ukwasebenza njengethuba lokubonisa impumelelo yeJamaica kule minyaka ingama-70 idlulileyo. Ukususela kwisiqalo esithobekileyo, esi siqithi siye saba yindawo yokhenketho yehlabathi eyaziwa ngamanxweme aso amangalisayo, imbali etyebileyo, kunye nenkcubeko edlamkileyo. Ukutyhubela amashumi eminyaka, i-JTB idlale indima ebalulekileyo ekuphawuleni iJamaica njengendawo ephambili yokuya kubahambi abangafuni nje ukuphumla kodwa nokuzonwabisa, inkcubeko, kunye namava okwenyani.

Njengoko ishishini lezokhenketho liqhubeka nokuvela, uMphathiswa uBartlett ugxininise ungxamiseko lokuqinisekisa ukuba abasebenzi baseJamaica bakulungele ukuhlangabezana neemfuno zexesha elizayo. Ubonise amandla okuguqula ubuchwepheshe bedijithali, izenzo zokhenketho ezizinzileyo, kunye nokwahlukana kwamava okhenketho njengeendawo eziphambili ekugxilwe kuzo kwisigaba esilandelayo sophuhliso.

Ngenkxaso yesi sicwangciso sombono, i-Jamaica Tourist Board izimisele ukugcina indawo yesiqithi njengendawo ephezulu yeCaribbean ngelixa iqhubeka nokukhuthaza ukukhula okuzinzileyo nokubandakanyayo. Ngokuxhobisa abasebenzi bezokhenketho baseJamaica nokutyala imali kwikamva lecandelo, i-JTB ibeka isiseko sempumelelo yamashumi asixhenxe eminyaka kushishino lokhenketho.

Lo mbhiyozo wesikhumbuzo seminyaka engama-70 awuphawuli nje kuphela imbeko kwixesha elidlulileyo kodwa ukwabiza inyathelo lexesha elizayo, liqinisekisa ukuba ishishini lezokhenketho laseJamaica lihlala lisisibane sokugqwesa kunye nokusungula izinto kwizizukulwana ezizayo.

"Abantu bethu bebesoloko bengabona babalulekileyo baseJamaica, kwaye esi sicwangciso siyayivuma ngokusesikweni loo nyaniso. Ukuqinisekisa ukomelela kweli candelo, siza kwakha inkqubo yezokhenketho apho wonke umsebenzi - ukusuka kubagcini bezindlu ukuya kubaphathi beehotele, abakhenkethisi ukuya kubaboneleli bezothutho - banezixhobo, uqeqesho, kunye namathuba okuphumelela."

Inkqubo igxile kwiintsika ezintathu eziphambili ezijolise ekubumbeni ngokutsha abasebenzi bezokhenketho baseJamaica: ukukhulisa izakhono ngoQeqesho kunye neSiqinisekiso sokuphucula ukuguquguquka kwemarike yemisebenzi, ukubonelela ngenkxaso yeZindlu, kunye nokubonelela ngofikelelo kwisikim somhlalaphantsi sabasebenzi bokhenketho esele simisiwe.

"Konke oku kuwela phantsi kwephulo lethu lokwakha izakhono zoluntu kunye nokwenza utyalo-mali oluyimfuneko kubantu bethu abona banomtsalane kuthi. Njengoko ukhenketho luqhubeka nokuphucula abasebenzi bethu baya kufuna izakhono zokuziqhelanisa nokuhlangabezana neemfuno ezikhulayo. utshilo uMphathiswa wezoKhenketho, oHloniphekileyo Edmund Bartlett.

IJamaica ibhiyozela iminyaka engama-70 yasekwayo ngokugxila ngokutsha ekuxhobiseni abasebenzi bayo bezokhenketho. I-Jamaica Tourist Board (JTB) ibeka phambili utyalo-mali kumandla oluntu ukugcina ukukhula kunye nokuqinisa ukuqondwa kwesiqithi sehlabathi njengendawo ephambili yohambo.

Kwiminyaka engamashumi asixhenxe, i-Jamaica Tourist Board iye yaqhuba emva kokubeka isiqithi njengendawo ephezulu yokuya kubahambi abafuna ilanga. Ngo-2024, iJamaica yabamba iindwendwe ezizigidi ezi-4.3 kwaye isendleleni yokutsala izigidi ezi-5 ngo-2025.

"Oku kumalunga nokuqaphela ukuba ukhenketho oluzinzileyo luxhomekeke kubomi obuzinzileyo kubantu abenza ishishini lethu libe nokwenzeka. Xa abasebenzi bethu bephumelela, iindwendwe zethu zinamava angcono, uluntu luyazuza, kwaye isizwe sethu sonke sikhula ngamandla. utshilo uMlawuli wezoKhenketho, uDonovan White.