Amehlo oKhenketho eSri Lanka Ngaphezulu kwezigidi ezihlanu zabatyeleli baseIndiya abanoHambo lweVisa-Mahala, iiHolide zoBunewunewu, imiboniso yendlela, imisitho yoRhwebo, kunye neendlela ezintsha zeNqwelo-moya.

NgoMvulo, Matshi 10, 2025

Kwi-South Asia's Travel & Tourism Exchange (SATTE) 2025, i-Sri Lanka Tourism Promotion Bureau (SLTPB) ibonise isicwangciso sayo esinamandla sokuvuselela ukhenketho ngokuzibandakanya korhwebo oluphuculweyo, amaphulo entengiso yedijithali, iminikelo yobumnandi, MICE uphuhliso, kunye nokufikelela okwandisiweyo kwe-visa-free. Kudliwanondlebe olukhethekileyo no Travel And Tour World, UMnu. Buddhika Hewawasam, uSihlalo we-SLTPB, uchaze imephu yendlela engqindilili ejolise kuma-500,000 abakhenkethi baseIndiya ngo-2025 - umtsi omkhulu ukusuka kwabafikayo abangama-400,000 bonyaka ophelileyo.

I-Sri Lanka yokuThatha iNxaxheba eLuqilima kwiSATTE ngo-2025

Ubukho be-Sri Lanka e-SATTE bube luphawu lokufikelela kwingingqi. Ngokutsho kukaMnu. Hewawasam, kulo nyaka ufumene inxaxheba evela kwi-70 ye-Sri Lankan tourism entities, kubandakanywa neehotele, iinkampani zolawulo lwendawo (DMCs), kunye nabaqhubi abahambahambayo. Ngaphezulu kweentlanganiso ze-160 eziqhutywe, i-pavilion yaseSri Lanka iye yagqama njengeyona inkulu nesebenzayo, iqinisekisa ukuzinikela kwelizwe kwimarike yemithombo yaseIndiya.

I-Indiya: Eyona Marike yoMthombo mkhulu eSri Lanka

I-Indiya iyaqhubeka nokubamba indawo ephezulu njengeyona ndawo iphambili yentengiso yokhenketho eSri Lanka. Kwi-2024, iindwendwe zaseNdiya zanikela ngaphezu kwe-400,000 yokufika, kwaye i-SLTPB ilindele ukuba oku ukuwela i-500,000 ngo-2025. Ukufezekisa le njongo, uKhenketho lwaseSri Lanka lusebenzisa izixhobo zokwazisa ezininzi - kuquka nokuthatha inxaxheba kwi-OTM Mumbai, imiboniso yendlela yokuya e-Ahmedabad, i-Kerala yase-Indian, i-Indian, i-Kerala, i-Kolerkata yase-India, i-Indian, i-Kerala, i-Kolerkata, kunye ne-India. amaphulo okuthengisa aqala nge-Q2 ka-2025.

UKhenketho lweFAM kunye neeNdibaniselwano zeMedia Zomeleza amaqhina oRhwebo

Ukuqaphela amandla okuqhelanisa ukhenketho, i-SLTPB iququzelela uhambo lwe-10-15 ye-FAM ngonyaka, ijolise kwiiarhente zokuhamba zaseIndiya kunye namajelo eendaba. La mava agcinwe anceda abachaphazelekayo baqonde ngcono iSri Lanka yokhenketho olwahlukeneyo, ephucula ulwazi ngendawo yokusingwa kunye nokukhuthaza ukuguqulwa.

AmaPhulo eDijithali kunye nokuFakwa kweMpawu Thatha iZiko leNqanaba

Ngokutshintsha kweemarike, i-SLTPB ityala imali kakhulu kwi-digital outreach ngo-2025. Ukusuka kwintengiso ye-influencer ukuya kumaphulo ahlanganisiweyo e-digital branding, i-Sri Lanka ijolise ekungeneni kumacandelo e-niche yokuhamba kubandakanywa iiholide zobumnandi, imitshato yendawo, i-surfing, kunye ne-wellness tourism.

UKhenketho oluNtofontofo luyanda eSri Lanka

ISri Lanka izibeka kwindawo yobuchule njengendawo yohambo olutofotofo. Ukusuka kwiipropathi ze-boutique, ii-villas zelifa, iindawo zokungcebeleka kakuhle, ii-bungalows zezityalo ukuya kwiindawo zokubuyela elunxwemeni, ilizwe libonelela ngoluhlu lwamava aphezulu. Ukhenketho olunethezeka alusapheleli kwiilwandle - abahambi ngoku bafuna amava antywilayo adibanisa i-safaris yezilwanyana zasendle, imidlalo ye-adventure, ukusefa, kunye nokuhlola inkcubeko.

MICE Ukhenketho Luyandisa ngeZibonelelo eziNtsha

Iintlanganiso, iiNkuthazo, iiNkomfa kunye neMiboniso yaseSri Lanka (MICE) icandelo likhula ngokukhawuleza. Ngeziseko zophuhliso eziphuculweyo ezibandakanya iindawo eziphezulu ezifana neCinnamon Life kunye ne-ITC Colombo, ilizwe litsala umdla okhulayo kumaqela enkuthazo yenkampani yaseIndiya. Urhulumente ngoku ukhuthaza ngokungqongqo MICE ukhenketho kulo lonke elaseAsia nakuMbindi Mpuma.

UQhagamshelwano lweNqwelomoya lubasa iTrafiki yabakhenkethi

Ukufikeleleka kwinqwelomoya ngumqhubi obalulekileyo wokhenketho. ISri Lanka yonwabela ukuqhagamshelwa komoya owomeleleyo osuka kwimetro zaseIndiya ngeSriLankan Airlines, Air India, kunye ne-IndiGo. Ngeenqwelomoya ezininzi zemihla ngemihla ezivela kwizixeko ezinjengeDelhi, iMumbai, iChennai, iBengaluru, kunye neHyderabad, ukuhamba phakathi kwezi zizwe zimbini akunamthungo. Ukongeza, uqhagamshelwano oluqinileyo neYurophu (iFrankfurt, iParis, iLondon) kunye nemimandla ye-Asia Pacific (i-Australia, iSingapore, iMalaysia, iThailand) iphucula indawo yokhenketho lwehlabathi lonke eSri Lanka. Ngelixa imakethi yase-US inikezelwa ngoku kusetyenziswa iindawo zokuhamba ezifana ne-Dubai kunye ne-Abu Dhabi, i-SLTPB ijonge ukuseka amakhonkco ngqo kwixesha elizayo elingekude.

Ukuhamba ngeVisa-Simahla kuTshintsho lomdlalo

Umgaqo-nkqubo omtsha we-visa-free waseSri Lanka kulindeleke ukuba utshintshe umdlalo. Ukusukela ngo-2025, amanye amazwe angama-39 aya kongezwa kuluhlu lwe-visa-free yaseSri Lanka, ebonelela ngokufikelela ngokungenamthungo kunye nokuqhuba abakhenkethi abafikayo. Eli nyathelo liyinxalenye yesicwangciso-qhinga sikarhulumente sokuvula iimarike zemithombo entsha kunye nokwandisa ukhuphiswano kwihlabathi.

Iimarike zoMthombo oPhezulu ngaphaya kweIndiya

Ngelixa i-India iselona galelo liphezulu, amazwe aseYurophu afana ne-UK, iJamani, ne-France ayaqhubeka ukuba ziinqaba zokhenketho lwaseSri Lankan. I-UK ngokukodwa ibonise ukungaguquguquki okuphawulekayo, ihlala ibeka kwiindawo ezi-5 eziphezulu kwiimarike zomthombo. Ngeli xesha, iRussia kunye neTshayina zivela ngokukhawuleza, kunye neAsia Pacific kunye namazwe akuMbindi Mpuma afana neSaudi Arabia kunye ne-UAE nazo zibonisa ukukhula.

Ubukho behlabathi ngeMiboniso yoRhwebo yaMazwe ngaMazwe

I-SLTPB ine-ajenda yehlabathi jikelele kwi-2025, ithatha inxaxheba kwimiboniso yokuhamba ye-marquee efana ne-WTM London, i-ITB Berlin, i-FITUR yaseSpain, i-ATM Dubai, kunye neziganeko ezihamba phambili e-Australia nase-Afrika. La maqonga abonelela ngamathuba othungelwano lweB2B angenakuthelekiswa nanto ukukhuthaza iSri Lanka kwimimandla emininzi.