UKhenketho lwaseMadhya Pradesh Lujolise ekukhuleni koMbindi Mpuma kwiMarike yokuHamba yaseArabia ngo-2025 kunye neLifa leMveli leNtuthuko, i-Wildlife Adventures, kunye MICE Innovation

NgoLwesine, Aprili 17, 2025

UKhenketho lwaseMadhya Pradesh lwenza intshukumo enkulu yokubamba imakethi yokuhamba yaseMbindi Mpuma kwiMarike yokuHamba yaseArabia (ATM) ngo-2025 ngokubonisa ilifa layo lasebukhosini, indawo yokuhlala enqabileyo, i-safaris yezilwanyana zasendle, kunye nesakhasayo. MICE izakhono. Ukuqaphela ukukhula kohambo lwangaphandle kunye nokusondela eIndiya, iMadhya Pradesh izimisa njengendawo enomtsalane, enenkcubeko etyebileyo yeentsapho, abahambi bodwa, kunye namaqela amashishini.

Ukubhenela abakhenkethi bezolonwabo, urhulumente ujonga iindawo ze-UNESCO zeLifa leMveli zeHlabathi-iKhajuraho, iBhimbetka, kunye neSanchi-kunye neempawu ezibonisa indawo efana nebhotwe likaGwalior kunye ne-Indore's Rajwada. Kubantu abafuna ubunewunewu, ilifa lihlala kwiipropathi ezifana ne-Ahilya Fort kunye ne-Sheesh Mahal zidibanisa i-regal charm kunye nentuthuzelo yanamhlanje. Abathandi bezilwanyana zasendle batsalwa kwindawo yogcino lwamahlosi eyaziwayo kwihlabathi jikelele, kubandakanya iBandhavgarh, iKanha, kunye nePench, ngelixa iindlela zokutya ezilungiselelweyo, iihambo zelifa, kunye namava okuthenga awodwa afana nesilika yeChanderi kunye nobugcisa beGond bongeza umtsalane.

Olu dliwano-ndlebe olukhethekileyo lubonisa uShri Sheo Shekhar Shukla, i-IAS, uNobhala oyiNtloko, uKhenketho kunye noMlawuli oLawulayo weBhodi yezoKhenketho yaseMadhya Pradesh. Wabelana ngolwazi kumanyathelo acwangcisiweyo karhulumente ukutsala abahambi baseMbindi Mpuma, ukomeleza. MICE iminikelo, kunye nokukhuthaza iMadhya Pradesh njengenkulumbuso, ezinzileyo, kunye nendawo etyebileyo ngokwenkcubeko.

I-Madhya Pradesh iphinda ibeke ngokungqongqo njengokhuphiswano MICE indawo ekuyiwa kuyo kwiinkampani ezizinze kwiGulf-based kunye nabacwangcisi beminyhadala. Ngeziseko zophuhliso eziphuculweyo e-Indore, Bhopal, naseKhajuraho, kunye nenkuthazo yezemali njengenkxaso-mali eyinkunzi phantsi kweemodeli ze-PPP, urhulumente ubonelela ngeendawo zenkomfa zale mihla ezidityaniswe nemvelaphi yemisitho yenkcubeko yenkcubeko efana neenqaba zelifa kunye namabhotwe.

I-ATM ngokwembali ibonakalise impumelelo kuKhenketho lwaseMadhya Pradesh, ivelisa izikhokelo ezintsha, iingxoxo zentsebenziswano yeenqwelomoya, kunye nokuthengisa ngokubambisana neefemu zokuhamba zeGulf. Ukujonga phambili, isicwangciso sikarhulumente sokulandelela sigxile kunxibelelwano lwedijithali lomntu siqu, iihambo ze-FAM kwiiarhente zoMbindi Mpuma, intsebenziswano neMishini yaseIndiya kwi-UAE, kunye namaphulo azinzileyo okuthengisa engingqi.

Ekugqibeleni, iMadhya Pradesh ijonge ukuzibeka njengendawo unyaka wonke, ekhuselekileyo, ezinzileyo, nenentsingiselo kubahambi baseMbindi Mpuma, ibonelela ngamava exabiso eliphezulu adibanisa ubunewunewu, i-adventure, kunye nokuntywiliselwa kwinkcubeko enzulu.

Zeziphi ezona ndawo ziphambili zoKhenketho lwaseMadhya Pradesh zokutsala imakethi yolonwabo kuMbindi Mpuma kwi-ATM kulo nyaka?

I-Madhya Pradesh-intliziyo ye-Incredible India-izibeka njengendawo yokutyelela abahambi baseMbindi Mpuma ngokugqamisa ilifa layo elisemthethweni, ukuhlala okunethezeka kunye namava ezilwanyana zasendle. UMbindi Mpuma, nokhenketho lwangaphandle olukhula ngokuthe chu kunye nokuba kufutshane kwelizwe laseIndiya, yeyona marike iphambili kuthi. Kwi-ATM kulo nyaka, sijonge iiNdawo zeLifa leMveli ze-UNESCO ezifana neKhajuraho, iBhimbetka, kunye neSanchi, edume ngobukrelekrele bokwakha, ecaleni kweempawu zelifa lemveli ezinje ngebhotwe laseGwalior kunye ne-Indore's Rajwada.

Kubantu abafuna ubunewunewu, iMadhya Pradesh ibonelela ngendawo yokuhlala yelifa lemveli efana ne-Ahilya Fort (Maheshwar) kunye neSheesh Mahal (Orchha)-apho umtsalane wasebukhosini udibana nobunewunewu bale mihla. Ukutsala umtsalane kwiintsapho ezithanda iadventure kunye nabathandi bendalo siphakamisa iindawo zethu zokugcina amahlosi ezidume kwihlabathi-Bandhavgarh, Kanha, kunye nePench. Sikwazibophelele ekuziseni iindlela zokutya ezilungiselelweyo, kunye neendlela ezigxile kusapho, ukwenza iMadhya Pradesh ibe yindawo ecocekileyo, eluhlaza, nekhuselekileyo, ngakumbi ukwamkela abahambi basetyhini ababodwa.

Urhulumente uzimisa njani njengomntu okhuphisanayo MICE indawo ekuyiwa kuyo iinkampani ezikwi-Gulf-based kunye nabacwangcisi beminyhadala?

I-Madhya Pradesh ibonakala ngokukhawuleza njengeqhinga MICE hub eIndiya, ebonelela ngendibaniselwano efanelekileyo yeziseko ezingundoqo zanamhlanje kunye neendawo ezityebileyo ngokwenkcubeko. Siphuhlisa iindawo zeminyhadala ezikumgangatho ophezulu kwizixeko ezinjenge-Indore, Bhopal, kunye neKhajuraho-eyokugqibela ibonelela ngenzuzo eyodwa yokubamba imisitho kwindawo ye-UNESCO yeLifa leMveli yeHlabathi. Umgaqo-nkqubo wethu wokhenketho uyakuxhasa oku ngeenkuthazo ezifana ne-15–30% yezibonelelo zemali-mboleko phantsi kwemizekelo ye-PPP, ngelixa iziseko zoncedo ziphuculwa ngoqhagamshelo olungcono lukaloliwe kunye nomoya. Owona mahluko wokwenyani kukukwazi ukusingatha ukurhoxa kwenkampani okanye imitshato yendawo ekuyiwa kuyo kumabhotwe embali kunye neenqaba zelifa lemveli, ukubonelela ngamava akhethekileyo, akhumbulekayo. Kumashishini ase-Gulf-based, sikwabonelela ngeepakethi ezilungiselelwe ngokuququzelela i-visa, uncedo lwezemali kubathunywa abakhulu, kunye nezongezo zokuzonwabisa ezifana ne-safaris yangasese okanye i-classical performances, ehambelana nemigangatho yehlabathi kulawulo lwendawo.

Ngawaphi amava awodwa okanye umtsalane owubonisayo kubahambi baseMbindi Mpuma ngexesha leATM?

I-Madhya Pradesh yi-kaleidoscope yamava atyebileyo enkcubeko. Kubahambi abaqondayo kuMbindi Mpuma, sinikezela ngololiwe obutofotofo ngohambo lokutyhubela iinqaba kunye namahlathi, uhambo lwelifa lemveli labucala e-Orchha, kunye namava okuthenga ane-Chanderi isilika kunye ne-Gond art. Ukhenketho lweCulinary lubalaseleyo-kunye neendlela zokutya e-Indore, i-capital yokutya yase-India.

Abatyeleli abanomdla banokonwabela ukukhwela ibhaluni yomoya oshushu phezu kweBhedaghat's Marble Rocks, okanye i-eco-luxury glamping ePachmarhi, iqinisekisa amava awodwa adibanisa intuthuzelo nokuhlola.

Ibe yimpumelelo kangakanani i-ATM kuKhenketho lwaseMadhya Pradesh ekufumaneni iinkokeli ezintsha kunye nobudlelwane borhwebo?

I-ATM yaseDubai ibonakalise ukuba liqonga elixabisekileyo lokwakha intsebenziswano eyomeleleyo kuMbindi Mpuma. Intatho-nxaxheba yethu yangaphambili, kuquka i-ATM ka-2024, ibangele uthethathethwano olunokuba luncedo nabathengi, ii-DMCs, kunye neempawu zobubele, okukhokelela ekwandeni komdla ongenayo. Iingxoxo kunye neenqwelomoya ziyaqhubeka ukuphucula unxibelelwano lomoya, okunokuthi kubandakanye iindlela ezithe ngqo phakathi kweMadhya Pradesh kunye neDubai. Iisekethe zelifa lemveli kunye nezilwanyana zasendle zihlala zithandwa, kwaye ukusebenzisana kwethu neefemu zokuhamba zeGulf kukhokelele kumanyathelo okuthengisa ngokubambisana. I-ATM isaqhubeka ukuba negalelo ekukhuleni kokhenketho kunye nokubonakala kurhulumente.

Zeziphi izicwangciso zokulandelela ezikhoyo zokuguqula inzala ye-ATM ibe lishishini elingenayo ixesha elide elivela kuMbindi Mpuma?

Ukuguqula inzala eyenziwe yi-ATM ibe lishishini lexesha elide elingenayo elivela kuMbindi Mpuma, siphumeze isicwangciso-qhinga sokulandelela esomeleleyo. Emva komsitho, iqela lethu liya kwenza ulandelelwano lomntu siqu kunye nezikhokelo eziphambili, lisebenzisa iqonga lethu ledijithali ukwabelana ngeendlela zokuhamba ezilungiselelweyo kunye nokhenketho olubonakalayo. Sikwaceba ukuququzelela iihambo ze-FAM kwii-arhente ezisekelwe kwiGulf kwaye sizibandakanye neMishini yaseIndiya e-UAE ukukhulisa ukufikelela kwethu. Ukuthatha inxaxheba kwimiboniso yengingqi, kunye nemikhankaso yedijithali ekujoliswe kuyo, kuya kunceda ukugcina ukubonakala. Eyona njongo yethu iphambili kukuseka iMadhya Pradesh njengendawo yokuya unyaka wonke entywilayo ngokwenkcubeko, ekhuselekileyo, ezinzileyo, kwaye yamkelekile kubahambi behlabathi-ingakumbi abo basuka kuMbindi Mpuma bafuna ixabiso eliphezulu, amava anentsingiselo.

Malunga neMadhya Pradesh

IMadhya Pradesh, eyaziwa ngokuba yi "Heart of Incredible India," lilizwe apho imbali, indalo, inkcubeko, kunye nesimanjemanje zidibana ukuze zenze indawo enomtsalane kubakhenkethi behlabathi. Ngokwahlukahlukana kwayo okumangalisayo kweendawo zomhlaba, iindawo zelifa ezidumileyo kwihlabathi, iindawo zokugcina izilwanyana zasendle ezityebileyo, kunye nokhenketho oluvelayo oluvelayo, uKhenketho lwaseMadhya Pradesh lubhala isahluko esitsha esichulumancisayo kwibali lokhenketho laseIndiya-esithetha kubo bobabini abakhenkethi bemveli kunye nomhambi wehlabathi ophucukileyo ofuna amava anentsingiselo, ayinyaniso.

I-Tapestry yeLifa leMveli elingaphelelwa lixesha

Embindini wesibheno sokhenketho saseMadhya Pradesh kukho ilifa layo elingaqhelekanga lenkcubeko kunye nolwakhiwo. Urhulumente ngokuzingca ubamba iiNdawo ezintathu zeLifa leMveli ze-UNESCO:

• Khajuraho Group of Monuments, neetempile zabo ezintle ezihonjiswe ngemikrolo entsonkothileyo;
• USanchi Stupa, ubungqina belifa lamaBhuda aseIndiya, kunye
• Bhimbetka Rock Shelters, ebonisa eyona mizobo midala yomqolomba ehlabathini.

Ngaphaya kwezi ndawo zibalulekileyo, iindawo zokuya ezinje ngeGwalior Fort-ehlala ibizwa ngokuba yi "Gibraltar of India" - kunye namabhotwe amakhulu aseOrchha, Mandu, kunye neMaheshwar athutha abatyeleli kwixesha lobungangamsha basebukhosini. Iihotele zelifa lemveli, ezifana ne-Ahilya Fort kunye ne-Sheesh Mahal, zinika abahambi ithuba lokuzibhokoxa kubomi be-regal, ukudibanisa imbali kunye nokuzonwabisa okunethezeka.

Ukudibana kwezilwanyana zasendle njengezinye

UMadhya Pradesh uzuze ngokufanelekileyo iwonga le "Ilizwe laseTiger laseIndiya." Ngoovimba amahlosi amathandathu kunye neepaki ezininzi zelizwe, ibonelela ngamanye amava ezilwanyana zasendle achulumancisayo emhlabeni.

• Ipaki kaZwelonke yeKhanha waphefumlela uRudyard Kipling's Incwadi yeJungle kwaye ihlala ililitye lempumelelo yolondolozo.
• I-Bandhavgarh Tiger Reserve inelona nani liphezulu lokuxinana kwamahlosi ehlabathini, nto leyo eyenza ukubonwa rhoqo kwaye kuchwayitisa.
• IPench, iSatpura, kunye nePanna National Parks Yongeza kumahlathi ashinyeneyo azaliswe zizityalo nezilwanyana ezahlukahlukeneyo.

Amanyathelo okhenketho lwe-Eco-tourism, iiloji zesafari zodidi oluphezulu, kunye neendlela ezizinzileyo zokhenketho lwezilwanyana zasendle ziqinisekisa ukuba abatyeleli banokubandakanyeka ngokuthembekileyo kwindalo ngelixa bexhasa iinzame zolondolozo kunye noluntu lwasekuhlaleni.

UkuGqalisela kwiQhinga kuMbindi Mpuma kunye neeMarike zeHlabathi

UKhenketho lwaseMadhya Pradesh lubukhali isicwangciso sayo sokuthengisa kumazwe angaphandle, ngakumbi sijolise kwimakethi yokuhambahamba yaseMbindi Mpuma. Ukusebenzisa ukusondela kommandla, ukunyuka kweendlela zokuhamba eziphuma ngaphandle, kunye nomdla wobunewunewu, i-adventure, kunye nenkcubeko, iMadhya Pradesh izibeka njengendawo ecocekileyo, eluhlaza, kunye neyamkelekileyo.

Kwiminyhadala efana neMakethi yokuHamba yaseArabia (ATM) eDubai, uKhenketho lwaseMadhya Pradesh luqaqambisa amava ayo atyebileyo enkcubeko, iihotele zelifa, iihambo zezilwanyana zasendle, kunye neminikelo yobumnandi elungiselelwe iintsapho ezikuMbindi Mpuma, abahambi basetyhini ababodwa, kunye nabafuna i-adventure. Iipakethi ezibonisa ukuhamba kwelifa, iindlela zokupheka, i-safaris yangasese, kunye neendawo zokuhlala ezikhethekileyo zigcinwe ukulungiselela ukuthanda okucokisekileyo kwabahambi beGulf.

Ukuvela njenge MICE kunye neNdawo yoMtshato

IMadhya Pradesh ayisiyonto nje yokhenketho lokuzonwabisa - iyavela ngokukhawuleza ibe yinkulumbuso. MICE (IiNtlanganiso, iiNkuthazo, iiNkomfa, iMiboniso) indawo ekuyiwa kuyo. Izixeko ezifana neBhopal, Indore, kunye neKhajuraho zibona uphuhliso lwamaziko endibano anamhlanje, iihotele ezineenkwenkwezi ezintlanu, kunye neziseko zoncedo ezingenamthungo.

Yintoni eyahlula iMadhya Pradesh kwiminyhadala yenkampani kunye nemitshato yendawo ekuyiwa kuyo ngumxube wayo okhethekileyo wembali kunye nokwamkela iindwendwe. Ukubamba inkomfa yezizwe ngezizwe ngaphakathi kwinqaba ye-atmospheric ye-500 leminyaka ubudala okanye umtshato wendawo phakathi kobuhle beentendelezo zebhotwe kudala amava akhethekileyo kwaye angenakulibaleka.

Umgaqo-nkqubo wezokhenketho wombuso uxhasa ngakumbi MICE icandelo elinezibonelelo zemali eyinkunzi, uncedo lolungiselelo, kunye nenkuthazo phantsi kwemifuziselo yeNtsebenziswano kaRhulumente namaShishini aBucala (PPP), iyenza ibe lukhetho olunomtsalane kubacwangcisi bemisitho kulo lonke elase-Asia nakuMbindi Mpuma.

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