Undwendwelo lwaseBritani luqikelela inani labatyeleli abazizigidi ezingama-43.4 ngo-2025

NgoLwesibini, Februwari 18, 2025

VisitBritish ikhuphe ukungena kwayo ukhenketho I-forecast for 2025, ixela kwangaphambili irekhodi-lophula i-43.4 yezigidi zeendwendwe zamazwe ngamazwe, ukunyuka kwe-5% ukusuka kwi-2024.

Inkcitho yeendwendwe zamazwe ngamazwe kulindeleke ukuba ifikelele kwi-33.7 yeebhiliyoni zeedola, ebonisa ukunyuka kwe-7% kumanani onyaka ophelileyo.

Oku kukhula kuhambelana nomnqweno kaRhulumente wase-UK wokwamkela iindwendwe zamazwe ngamazwe ezizizigidi ezingama-50 ngonyaka ngowama-2030, njongo leyo exhaswa ngamaphulo obuchule e-VisitBritane ukugcina ukhuphiswano lwelizwe kukhenketho.

NgokweSebe lase-UK leDigital, iNkcubeko, iMedia & Sport (DCMS), ukhenketho luseyeyona nkonzo inkulu yaseBritani ethunyelwa ngaphandle kwaye idlala indima ebalulekileyo kuqoqosho, ukuxhasa amashishini nokudalwa kwemisebenzi.

Ukukhula kwe-US kunye ne-China kwiiMarike eziphambili

I-United States iseyeyona marike inkulu yokhenketho yase-UK, nabatyeleli base-US kulindeleke ukuba bachithe i-6.7 yeebhiliyoni zeedola ngo-2025, ibala malunga ne-£1 kwi-5 nganye echithwa ngabatyeleli bamazwe ngamazwe.

Ngaphandle kokuchacha okucothayo kwiimarike zaseMpuma Asia, i-China izimisele ukuphinda ibange isikhundla sayo njengendawo yesihlanu yentengiso yabatyeleli ebaluleke kakhulu e-UK, ngenkcitho eqikelelwa kwi-1.6 yeebhiliyoni zeedola kulo nyaka.

Iimarike zaseYurophu zikwabonisa ukukhula okuzinzileyo, nangona amanye amazwe ebuyela ngokukhawuleza kunamanye.

Iindlela zokuthengisa zaseBritane zijolise kwimimandla ephambili ukonyusa amanani abatyeleli ngakumbi.

Isikhundla soKhuphiswano kunye nokuKhula kwekamva

Ngokutsho kwe-CEO ye-VisitorBritani u-Patricia Yates, ukhenketho olungenayo luyaqhubeka nokukhula unyaka nonyaka, kunye nokunyuka kwe-7% kwinkcitho yeendwendwe ngo-2025.

Nangona kunjalo, ugxininisa ukuba i-UK ijongene nokhuphiswano olunamandla oluvela kwiindawo ezingabamelwane zaseYurophu.

“Abakhenkethi banokhetho oluninzi, kwaye ukhuphiswano luqatha. Amaphulo ethu ngamazwe ngamazwe agxile kwiimarike ezikhulayo, kuquka i-Australia, i-US, amazwe aseYurophu abalulekileyo, kunye nommandla weGulf Cooperation Council (GCC). Sifuna iindawo ezininzi zokusingwa kwingingqi yaseBritane ukuze zixhamle kwimpembelelo yezoqoqosho kukhenketho,” UYates uthe.

Uphando lwaseBritane lucebisa ukuba ukuba ukhenketho lwase-UK lwangaphakathi luyaqhubeka nokukhula ngesantya sangoku seNtshona Yurophu, lunokongeza i-4.4 yeebhiliyoni zeedola kuqoqosho ngonyaka ngo-2030.

Iphulo loKhenketho lweSkrini lokutsala abatyeleli abaninzi

Iqonda impembelelo ekhulayo yokhenketho lwefilimu kunye nomabonakude, undwendwelo lwaseBritani luphehlelele iphulo elithi “Starring GREAT Britain”, elibonisa izixeko zaseBritane, unxweme, kunye nemitsalane yenkcubeko ngokubalisa amabali.

Uphando lwaseBritani lubonisa ukuba ngaphezulu kwe-90% yabakhenkethi abanokuba nomdla ekutyeleleni ifilim kunye neendawo zeTV ngexesha lohambo lwabo. Iphulo, laqaliswa ngo January 2025, iimpawu a intengiso yehlabathi push oko kuchaphazela iBritane Ilifa lemiboniso bhanyabhanya kunye nomabonakude ukutsala abahambi.

UBudlelwane obuCwangcisiweyo bokuguqula uMdla ube nguBhukisho

Ukuqhuba inkcitho yabatyeleli kunye nokwandisa ukhenketho lwengingqi, i-VisitBritish isebenza namaqabane orhwebo namazwe ngamazwe ukuqinisekisa ukuba iindawo zaseBritane zithengiswa ngokufanelekileyo kwihlabathi jikelele.

Umnyhadala wamva nje we-Showcase waseBritani udibanise abathengi abahambahambayo behlabathi abali-120 abaphambili kutyelelo lwemfundo kulo lonke elase-UK, ubethelela imfuneko yokwahluka kohambo kunye nokukhuthaza amasango ommandla.

Njengoko ukhenketho luhlala lusisiseko soqoqosho lwase-UK, amanyathelo okundwendwela eBritani amiselwe gcina ukukhula kwexesha elide, ukuqinisekisa ukuba iBritane ihlala i indawo ephezulu yokuhamba yehlabathi.

• Ndwendwela iBritani kunye ne-Expedia ZiQalisa iphulo elithi 'NDIFUMANE ISHOT' ukunyusa ukhenketho lwase-UK