Indlela i-Dubai ekhanga ngayo iMarike yezoKhenketho yaseIndiya, i-Insights evela ku-Bader Ali Habib, uMlawuli we-Proximity Markets ovela kwiSebe lezoQoqosho kunye noKhenketho e-Dubai (DET)

NgoLwesithathu, Matshi 12, 2025

ISouth Asia Travel and Tourism Exchange (SATTE) 2025, ebibanjelwe eYashobhoomi, eDelhi, eIndiya, ibiyindibano enkulu yeenkokheli zokhenketho zehlabathi, abavelisi bezokhenketho, kunye nabathathi-zigqibo abaphambili. Phakathi kwabo kwakukho u-Bader Ali Habib, uMlawuli we-Proximity Markets, iSebe le-Dubai lezoQoqosho kunye noKhenketho (DET), owabelana ngeembono ezikhethekileyo malunga nezicwangciso eziguqukayo zokuhamba zase-Dubai, iinzame zokuzinza, kunye nokuzibandakanya kunye nemarike eguquguqukayo yaseIndiya.

I-Dubai e-SATTE 2025: Ukuqinisa uBudlelwane bokuHamba baseIndiya-Dubai

U-Bader Ali Habib uchaze i-SATTE 2025 njengeqonga elimangalisayo, libonisa ukubaluleka kobudlelwane bobuso nobuso kwishishini lokuhamba. IDubai ibisoloko yenye yezona ndawo zifunwa kakhulu ngabahambi baseIndiya, kunye nenxaxheba yeDET ejolise ekuphuculeni unxibelelwano, intsebenziswano, kunye namathuba oshishino eMzantsi Asia.

“Uhlobo lwabantu esidibana nabo apha—ukusuka kurhwebo lokuhamba ukuya kutsho kumajelo eendaba—luxabiseke gqitha. Izimvo ziyavela, intsebenziswano iyaqina, kwaye ukufikelela ngokuthe ngqo kwenza umahluko omkhulu,” watsho uHabib.

Lo msitho usebenze njengethuba lokuthethathethana nabachaphazelekayo abaphambili, ukujongana neemfuno zohambo eziguqukayo, kunye nokubonisa izinto ezintsha zokhenketho zaseDubai.

IziCwangciso eziphambili zokuHamba zaseDubai zika-2025 nangaphaya

UHabib uchaze iindawo ezine eziphambili ekugxilwe kuzo i-Dubai DET iphumeza ukomeleza ngakumbi indawo yayo kwimarike yaseIndiya:

Ubunewunewu kunye noKhenketho oluqhutywa yiFashoni

IDubai ijonge ukutsala abakhenkethi baseIndiya abanexabiso eliphezulu ngokusebenzisana neempawu zodidi oluphezulu kunye neempawu zefashoni.

• Intsebenziswano yakutsha nje nomyili waseIndiya uGaurav Gupta, ebonisa iDubai njengendawo yefashoni.
• Ukwandisa icandelo lokuthenga obutofotofo kunye necandelo lentengiso ephezulu, ukwenza iDubai ibe yindawo enomtsalane ngakumbi kubahambi abatyebileyo.

Ukwandiswa kweStopover kunye noKhenketho loThutho

IDubai yenye yezona ndawo zixakekileyo emhlabeni, enezigidi zabakhenkethi baseIndiya abadlula eDubai besiya kwiindawo eziseNtshona.

• Iinzame zentengiso ekujoliswe kuzo zokuguqula abakhweli abadlulayo babe ziindwendwe zokumisa.
• Utshintsho kumgaqo-nkqubo wakutsha nje luvumela abahambi baseIndiya abanee-US, UK, Canada, Australia, Singapore, kunye nee-visa zaseJapan ukuba bafumane ii-visa xa befika-ukwenza iDubai ibe yindawo yokumisa engenamsebenzi.

Ukomeleza uQhagamshelwano lweNgingqi eIndiya

• Ukwandisa ukufikelela ngaphaya kwezixeko ezi-1 ezifana neMumbai, iDelhi, iBangalore, neChennai ukuya kwinqanaba lesi-2 kunye nenqanaba le-3 lentengiso ezinjengeSurat, iPune, iLudhiana, kunye neCoimbatore.
• Amaphulo okuthengisa asekuhlaleni ngeelwimi zengingqi (isiTamil, isiKannada, isiMalayalam, isiGujarati, isiPunjabi) ukubandakanya abantu abahlukeneyo baseIndiya.

UkuJonga iCandelo lokuHamba le-Gen Z

Iqonda ukuba iGen Z ilungisa kwakhona uhambo lwehlabathi, iDubai isungula amaphulo agxile kulutsha abonisa amava okhenketho eDubai angoku, ezenkcubeko, kunye nokhenketho.

• Ukubeka iDubai “njengekhaya lesibini” kubahambi abancinci baseIndiya ababekhe bandwendwela nosapho ngaphambili.
• Ukudala amaphulo entengiso aqhutywa nguNostalgia ukwazisa amava amatsha eDubai kubahambi abancinci baseIndiya.

UKhenketho oluSekwe kwezeNkcubeko kunye noLonwabo: Umtsalane ongundoqo wamaIndiya

UHabib ubalule ukuba isibheno senkcubeko saseDubai sidlala indima ebalulekileyo ekutsaleni iindwendwe zaseIndiya:

• Ukuhambelana okuqinileyo kwenkcubeko phakathi kweIndiya neDubai (ukutya, iminyhadala, imitshato, kunye nefuthe leBollywood).
• Uluntu lwase-Dubai olukhulayo lwabaphambukeli baseIndiya benza isixeko sizive njengekhaya lesibini.
• Ukubamba imitshato emikhulu yaseIndiya, umboniso wokuqala wefilimu, kunye nemibhiyozo kaDiwali eDubai ukuqinisa amaqhina enkcubeko.

“IDubai likhaya lolona luntu lukhulu lwaseIndiya. Ukusuka ekutyeni ukuya kwiminyhadala, siqinisekisa ukuba amaIndiya aziva esekhaya ngelixa efumana ubunewunewu obukumgangatho wehlabathi kunye nokwamkela iindwendwe, ” Wa phawula.

IDigital & Influencer Marketing: Indlela yoKhenketho eNtsha yaseDubai

Ngokunyuka kwamaqonga edijithali, i-AI, kunye nentengiso ye-influencer, iDubai iDET isebenzisa imithombo yeendaba emitsha:

• Ukuqhuba amaphulo edijithali apheleleyo kumajelo eendaba ezentlalo, iYouTube, amaqonga e-OTT, kunye nentengiso eqhutywa yi-AI.
• Ukusebenzisana nabaphembeleli abadumileyo baseIndiya kunye nabaqulunqi bomxholo wokuhamba ukunyusa unxibelelwano kunye nokufikelela kubaphulaphuli abancinci.
• Ukuphonononga izisombululo ezitsha ze-AI ukwenza ukuthengisa kube ngokwakho kubahambi baseIndiya.

“Sikholelwa ekuziqhelaniseni neendlela ezintsha zosasazo. Ukusuka kwintengiso yempembelelo ukuya kwisicwangciso sokuhamba esine-AI, iDubai iphuhlisa izicwangciso zayo zokufikelela ukuze zibe nempembelelo enkulu,” watsho uHabib.

Uzinzo kunye noKhenketho oluThatha uXanduva eDubai

I-Dubai iqhuba ngenkuthalo amalinge okhenketho oluzinzileyo, ngokuzibophelela ngamandla:

• Ukuphelisa ukusetyenziswa kweplastiki enye kwicandelo lezokhenketho.
• Iprojekthi yeDubai Reefs-inyathelo lolondolozo lwaselwandle elikhuthaza ukhenketho oluzinzileyo.
• Inkqubo yezatifikethi yeDubai yoKhenketho oluZinzileyo (DST) ukuqinisekisa ukuba iihotele kunye neendawo ezinomtsalane ziyahlangabezana nemigangatho yokusingqongileyo.
• Ukuphehlelela iTherme Dubai, eyona ndawo inde yezempilo emhlabeni, igxile kuhambo olune-eco-conscious.

“Uzinzo asilokhetho nje; likamva. IDubai ityala imali kumanyathelo aluhlaza okugcina indawo esingqongileyo ngelixa ibonelela ngamava okuhamba angenakuthelekiswa nanto, ” watsho uHabib.

Imitsalane ezayo kunye noPhuhliso loBundwendwe eDubai

Ngowama-2025 nangaphaya, iDubai ityhila izinto ezintsha ezinomtsalane ukutsala abakhenkethi behlabathi:

1. I-Ain Dubai-Elona vili lokujonga likhulu kwihlabathi elibonelela ngembono ye-panoramic yaseDubai.
2. Indlu yeHype-Isizukulwana esilandelayo sokuzonwabisa sangaphakathi esinamava antywilayo edijithali.
3. IiHotele eziNto zoNtofontofo-eMandarin Oriental (eDowntown), iHotele iCiel, kunye neJumeirah Marsa Al Arab, ichaza ngokutsha ububele obutofotofo.

Umbono waseDubai weKamva

Njengoko iDubai iqhubeka nokwenza izinto ezintsha, ukwandisa, kunye nokuziqhelanisa, ihlala iyeyona ndawo iphambili kubahambi baseIndiya. Ngoqhagamshelo oluphuculweyo, izicwangciso zokhenketho eziphuhlayo, kunye nokugxila ngamandla kuzinzo, iDubai ikulungele ukukhokela ikamva lokuhamba kwihlabathi.

IDubai iyaqhubeka nokukhokela kukhenketho oluzinzileyo ngamaphulo afana neDubai CAN, iphulo lesixeko sonke elikhuthaza izenzo ezinobuhlobo nendalo, ulondolozo lwamanzi, kunye nokunciphisa ukusetyenziswa kweplastiki. Eli nyathelo lihambelana nokuzibophelela kweDubai kukhenketho olunoxanduva, ukukhuthaza abahlali kunye neendwendwe ukuba bathathe imikhwa ezinzileyo ngelixa behlola isixeko.

Ngeli xesha, iRamadan idlala indima ebalulekileyo kukhenketho olusekwe kwinkcubeko nolonwabo, inika iindwendwe umbono okhethekileyo kwilifa lemveli laseDubai, izithethe, kunye nokwamkela iindwendwe. Ngeli xesha lenyanga ingcwele, isixeko sitshintsha ngeemarike ezidlamkileyo zeRamadan, amava e-Iftar, kunye nemidlalo yenkcubeko, ebonelela ngamava okuntywila kubakhenkethi.

Abakhenkethi banokonwabela iintente ezinkulu zeRamadan, ukutya kwendabuko yase-Emirati, kunye neendibano zokomoya ngelixa befumanisa eyona nyanga ingcwele.

Ngokudibanisa uzinzo kunye nokhenketho lwenkcubeko, iDubai iphucula isibheno sayo njengendawo yokuhamba yehlabathi, ibonelela abahambi bendalo kunye nabo bafuna amava enkcubeko ayinyani. La maphulo abeka isixeko njengenkokeli kukhenketho olunenkathalo, oluqhutywa lilifa lemveli.

Ukuba uyiphosile:

funda Iindaba zoShishino lokuHamba in Iiplatifti zeelwimi zengingqi ezili-104 ezahlukeneyo

Fumana idosi yethu yemihla ngemihla yeendaba, ngokurhuma kwiincwadana zethu. Bhalisa Apha.

Watch UkuHamba kunye noKhenketho lweHlabathi  udliwano Apha.

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