Ivela Njani iSlovakia njengeZinzile kunye neSityebi ngokweNkcubeko MICE Indawo yokufikela eneBold Global Vision

NgoMgqibelo, ngoJuni 7, 2025

Kwincoko ekhethekileyo no UkuHamba kunye noKhenketho lweHlabathi (TTW), uVeronika Holečková ovela eSLOVAKIA TRAVEL wachaza izicwangciso zamabhongo zaseSlovakia zokuzibeka njengento ekhulayo. MICE (IiNtlanganiso, iiNkuthazo, iiNkomfa, kunye neMiboniso) indawo yokufikela, ingakumbi ebonisa intatho-nxaxheba yayo yobuchule IMEX yaseFrankfurt 2025.

I-SLOVAKIA TRAVEL ijonga i-IMEX Frankfurt njengeqonga elibalulekileyo lokuphakamisa ilizwe lehlabathi. MICE iprofayile. Ngobukho obuqinileyo kwindawo yokuma yesizwe, umbutho ujolise ekukhuthazeni udibaniso olulodwa lweSlovakia lweziseko ezingundoqo zenkomfa, ubuhle bendalo, ubutyebi benkcubeko, kunye namava aqhutywa uzinzo. Injongo yabo kukubonelela ngeqonga lentsebenziswano labachaphazelekayo baseSlovak-kubandakanywa namaziko eendibano, ii-DMCs, kunye neehotele-ukwakha intsebenziswano yamazwe ngamazwe kunye nokuqhubela phambili ukubonakala kukhuphiswano lwehlabathi. MICE ntengiso.

Uzinzo lusembindini wesicwangciso sokhenketho saseSlovakia. Ilizwe likhuthaza ngenkuthalo iindawo ezilungele i-eco-friendly, ikhonkco lokubonelela ngeendawo, kunye nokuziphatha okunenkathalo yokuhamba. Ngokudityaniswa kweendawo ekuchithelwa kuzo iiholide, iipaki zesizwe, kunye needolophu ezililifa MICE iipakethe, iSlovakia ibonelela ngabacwangcisi beminyhadala oluhlaza, amava atyebileyo kwezinye iindawo kwiindawo zesintu.

Uphuhliso lweziseko zophuhliso yenye indawo ephambili ekugxilwe kuyo. Ngamasango ezizwe ngezizwe anjengesikhululo seenqwelomoya saseVienna semizuzu nje engama-40 ukusuka eBratislava, kunye nophuculo oluqhubekayo kwindlela kunye nonxibelelwano lukaloliwe kuzo zonke izixeko ezinjengeKošice, iTrenčín, kunye neŽilina, iSlovakia iya ifikeleleka ngakumbi kumazwe ngamazwe. MICE abahambi. Ikomkhulu, iBratislava, iqhuba utshintsho olukhulu ngeehotele ezintsha, iindawo zokuhlanganisana ezixubeneyo, kunye namaziko enkongolo anamhlanje.

ISlovakia ikwasebenzisa iindawo zayo ze-UNESCO zeLifa leMveli leHlabathi, imimandla yeentaba efana neTatras ePhakamileyo, kunye namava enkcubeko eyinyani ukwenza iipakethe zeminyhadala yeshishini elikhumbulekayo. Imisebenzi efana nokwakhiwa kweqela kwimihlaba yealpine, ukujonga iinkwenkwezi, iiseshini zokupheka zesintu, kunye neendibano zocweyo kunye namagcisa asekuhlaleni anceda ukucacisa kwakhona MICE amava kwinto entywilayo neyahlukileyo.

I-SLOVAKIA TRAVEL isebenza njengekhonkco eliphambili phakathi kwamacandelo karhulumente kunye nabucala-uququzelela imicimbi ye-B2B, uphando lwemarike, kunye nohambo lwe-fam ukubonisa ukulungela kunye nesibheno selizwe. Emva kobhubhani, kukho ukutyhala okunamandla ukuya kwinqanaba elincinci, elifakwe kwimpilo-ntle, kunye nemicimbi yeshishini eyinyani ngokwenkcubeko.

Ukwandisa ukufikelela kwayo kwihlabathi jikelele, iSlovakia igxile kwiimarike ezikufutshane kunye nezihamba ixesha elide ngokufanayo-ukusuka eHungary nasePoland ukuya kwiiNordics, UK, kunye neGCC. Ngokusebenzisa izicwangciso eziqhutywe ngedatha, i-arhente iphinda ihlolisise amacandelo e-niche afana neengqungquthela zonyango, iintlanganiso zeshishini leemoto, kunye nezikhuthazo ezisekelwe kwindalo-exhaswa yi-CRM entsha kunye nemikhankaso ye-B2B ejoliswe kuyo.

ISlovakia ikulungele ukuguqula ubunyani bayo kunye nokufikeleleka kukhuphiswano MICE izinto eziluncedo kubacwangcisi behlabathi.

Ingaba iSLOVAKIA TRAVEL iceba njani ukusebenzisa iIMEX Frankfurt 2025 ukuphucula iprofayile yayo kumazwe angaphandle MICE (IiNtlanganiso, iiNkuthazo, iiNkomfa, iMiboniso) kwimarike?

I-IMEX Frankfurt 2025 imele ithuba eliphambili le-SLOVAKIA TRAVEL yokubeka iSlovakia njengendawo esahlumayo kodwa esahlukileyo. MICE indawo ekuMbindi Yurophu. Kwibala lesizwe, i-SLOVAKIA TRAVEL ibonisa ipotifoliyo yelizwe eyandayo yeendawo zenkomfa, amava enkuthazo, kunye neenkonzo ezilungiselelwe abahambi ngezoshishino. Sijonge ukuqaqambisa umtsalane wokwenyani, ukufikeleleka, ukungafani, kunye nokunyaniseka kweSlovak. MICE Iminikelo.

Umsebenzi ophambili we-SLOVAKIA TRAVEL kukudala iqonga eliqinileyo leSlovak MICE abachaphazelekayo—kuquka ii-DMCs ezingenayo, ii-ofisi zengqungquthela, iibhodi zokhenketho zengingqi, iihotele, neendawo ekuchithelwa kuzo iiholide—ukunxulumana nabathengi bamazwe ngamazwe kunye namaqabane. Sixhasa amaqabane ethu asekuhlaleni ekusekeni amakhonkco oshishino amatsha, ukwandisa ukubonakala, nokukhuthaza iSlovakia njengendawo echubekileyo kodwa ekhuthazayo yeentlanganiso kunye nemisitho.

I-SLOVAKIA TRAVEL iyidibanisa njani imithetho-siseko yozinzo kunikezelo lwayo lokhenketho, ngakumbi kwimisitho yeshishini kunye nohambo lweqela?

Uzinzo yintsika engundoqo yesicwangciso sexesha elide sokhenketho se-SLOVAKIA TRAVEL. Kwi MICE icandelo, sikhuthaza ngenkuthalo iindawo ezinomdla, ababoneleli bendawo, kunye neendlela zohambo ezinoxanduva. Iipaki zesizwe zaseSlovakia, indalo engonakaliyo, iindawo zokuchithela iiholide, iindawo zokuchithela iiholide, iispa, kunye needolophu ezinembali zibonelela ngesetingi ezifanelekileyo kubacwangcisi abafuna ukudibanisa ishishini kunye nozinzo.

Ukongeza, i-SLOVAKIA TRAVEL ijolise ekufundiseni nasekukhuthazeni amahlakani kunye nabaxumi ngokwabelana ngezona ndlela zilungileyo kunye nokuququzelela iingxoxo malunga nophuhliso lokhenketho oluzinzileyo. Ngoxa siqonda ukuba kusekho inkqubela esele yenziwe, usukelo lwethu kukuqhubela phambili ngokuthe ngcembe ukuya kwindlela elungelelene ngakumbi, esezingqondweni. MICE imodeli yokhenketho.

Ngokukhula kwemfuno yemisitho yeshishini lamazwe ngamazwe, iSlovakia iluphucula njani ulwakhiwo kunye noqhagamshelo ukuze isebenze ngcono MICE abahambi nabaququzeleli?

Ngumzamo oqhubekayo weSlovakia ukuphucula ukufikeleleka kunye neziseko zophuhliso ukuhlangabezana nemigangatho yamazwe ngamazwe. Ilizwe lisetyenziswa zizikhululo zeenqwelo moya ezimbini eziphambili-eBratislava naseKošice-kunye nezikhululo zeenqwelomoya zengingqi ePoprad nasePiešťany. Isikhululo seenqwelomoya saseVienna, esikwimizuzu nje engama-40 ukusuka eBratislava, sidlala indima ebalulekileyo njengesango eliphambili lamazwe ngamazwe.

Izixeko zengingqi ezifana neKošice, Poprad, Žilina, kunye neTrenčín-emiselwe ukuba ibe yiNkomfa yeNkcubeko yaseYurophu ngo-2026-iya idityaniswa ngakumbi ngonxibelelwano lwangoku lukaloliwe kunye nokwandisa iziseko zohola wendlela. Ikomkhulu, iBratislava, iphantsi kophuhliso olubalulekileyo kunye neehotele zeprimiyamu, amaziko ekongolo ale mihla, kunye nezibonelelo zeminyhadala edibeneyo. I-Košice, njengeNgxowa-mali yeNkcubeko yaseYurophu yangaphambili, inika umxube okhethekileyo welifa lenkcubeko, iindawo zokuyila, kunye neziseko zomcimbi ezilungele ukusetyenziswa.

Kulo lonke elaseSlovakia, utyalo-mali luyaqhubeka kwiziseko ezingundoqo zedijithali kunye nokushukumiseka okukrelekrele ukuqinisekisa amava omnyhadala angenamthungo kunye nobuchwephesha kubo bobabini abaququzeleli nabazimasayo.

I-Slovakia ineendawo ze-UNESCO zeLifa leMveli yeHlabathi, iintaba zeentaba, kunye neminyhadala yenkcubeko edlamkileyo. I-SLOVAKIA TRAVEL izibandakanya njani ezi asethi kuyo MICE kunye neepakethe zeminyhadala yeshishini ukunika amava ahlukileyo?

Ilifa lenkcubeko nendalo laseSlovakia libonelela ngasemva okutyebileyo nokuguquguqukayo kwimisitho yeshishini engalibalekiyo. I-SLOVAKIA TRAVEL, kunye nee-DMC zasekhaya kunye nezikhokelo, idibanisa amava ayinyani MICE iipakethe-ezifana neekhenkethi ezikhokelwayo ze-UNESCO World Heritage sites ezifana ne-Banská Štiavnica okanye i-Spiš Castle, imisebenzi yokwakhiwa kweqela kwi-High Tatras, kunye neziganeko zokupheka kwiindawo zewayini zendabuko.

Ummandla we-High Tatras, kunye neencopho zayo eziphakamileyo, indalo engakhange ichukunyiswe, kunye neziseko eziphuhliswe kakuhle, zifanelekile ngokukodwa kwiiprogram zenkuthazo kunye neenkomfa ezincinci. Ibonelela ngembonakalo entle, iindawo zokuchithela iiholide zezempilo, kunye namathuba okuzonwabisa angaphandle aphakamisa nayiphi na indibano yeshishini.

Kwabo bazimisele ukuya kwimimandla ethe qelele, i-SLOVAKIA TRAVEL ixhasa amava afana nokujonga iinkwenkwezi kwiindawo ezinesibhakabhaka esimnyama, iindibano zocweyo namagcisa asekuhlaleni, kunye notyelelo kuluntu lwasekuhlaleni. Le misebenzi yokuntywila ifaneleke ngokukodwa ukuhamba ngenkuthazo, inceda abathathi-nxaxheba ukuba baqhagamshelane nezithethe zeSlovak kunye nembonakalo yomhlaba ngeendlela ezinentsingiselo. Ngokudibanisa ishishini nenkcubeko, indalo, kunye nobunyani bendawo, iSlovakia iguqula iintlanganiso zibe ngamava akhumbulekayo nahlukileyo.

Yiyiphi indima edlalwa yi-SLOVAKIA TRAVEL ekusebenzisaneni noorhulumente basekhaya, iihotele, iindawo, kunye nababoneleli ngeenkonzo ukwenza iimveliso zeminyhadala ekhuphisanayo nenomtsalane kubathengi bamanye amazwe?

I-SLOVAKIA TRAVEL idlala indima engundoqo njengomnxibelelanisi kunye nomququzeleli phakathi kwamaziko karhulumente kunye nabachaphazelekayo babucala kukhenketho kunye MICE amacandelo. Sixhasa uphuhliso lwendawo ekuyiwa kuyo ngokukhuthazwa okulungelelanisiweyo, ukubonisa umboniso worhwebo, imisitho ye-B2B, kunye nophando lwemarike.

Kwi MICE icandelo, sincedisa ekwenzeni umdlalo kunye nabathengi bamazwe ngamazwe ngokusebenzisa iqonga ekwabelwana ngalo elidibanisa imfuno kunye nokubonelela. Sikwaququzelela iihambo zokuqhelanisa ukubonisa amandla asekuhlaleni kunye neendibano zocweyo zothungelwano lwengingqi ukomeleza intsebenziswano kushishino. Ngokulungelelanisa iinzame kunye noorhulumente besixeko, amaziko endibano, iihotele, kunye nabasebenzi bemisitho, i-SLOVAKIA TRAVEL iqinisekisa inkcazo-ntetho emanyeneyo nenobuchule yaseSlovakia njengendawo ekulungeleyo, ethembekileyo, nenomtsalane yemisitho yoshishino.

Ingaba icandelo lezokhenketho laseSlovakia, ngakumbi icandelo leminyhadala yoshishino, lizilungelelanise njani iimeko zasemva kobhubhani, kwaye zeziphi ezona ndawo ziphambili zokukhula i-SLOVAKIA TRAVEL egxile kuyo ukutsala abakhenkethi abaninzi bezoshishino bamazwe ngamazwe kwiminyaka ezayo?

Emva kobhubhane, icandelo lezokhenketho laseSlovakia libonakalise ukomelela ngokugxininisa ukuba bhetyebhetye, ukhuseleko, kunye nokutshintshela kuhambo olunentsingiselo, olucothayo. Kwi MICE icandelo, iindawo ezivulekileyo, iinkqubo ezigxile kwintlalontle, kunye nezinga elincinci, inkuthazo esekelwe kumava ziye zabonakala ngakumbi.

Sibona ukukhula kwemfuno yeendawo ezingaphononongwa kancinci, nto leyo enika iSlovakia ithuba elikhethekileyo. Iindlela ezifana "nohambo olucothayo" kunye nexesha elide lihlala lihambelana ngokwemvelo kunye ne-Slovakia enikezelayo-ubunyani, indawo, kunye nokuzibandakanya kwenkcubeko enzulu.

I-SLOVAKIA TRAVEL okwangoku igxile kwiimarike zangaphandle ezifana neHungary, Poland, Czech Republic, Nordics, Israel, apho sigcina umelo olusebenzayo lwangaphandle. Kwiimarike zohambo olude, sithatha inxaxheba kwi Fumana uMbindi Yurophu inyathelo kunye namaqabane ethu eV4 (eSlovakia, eHungary, ePoland, eCzech Republic), ekhuthaza ummandla njengendawo edibeneyo, etyebileyo ngokwenkcubeko.

Ngaxeshanye, sandisa iinzame kwiimarike ezicwangcisiweyo ezibandakanya ummandla we-DACH, i-UK ne-Ireland, i-Benelux, kunye namazwe e-GCC ukutsala umdla omtsha. MICE abathengi.

Sikwaphehlelele iprojekthi yangaphakathi, eqhutywa yidatha exhasa uthatho-zigqibo olucwangcisiweyo olusekelwe kulwazi lwexesha lokwenyani kunye nee-KPIs. Imimandla ephambili yokukhula ibandakanya ii-congresses zonyango, iintlanganiso ze-IT kunye ne-tech, ishishini leemoto, kunye nohambo lwenkuthazo olusekelwe kwindalo. Ukuxhasa la manyathelo, siphuhlisa iqonga lesizwe leCRM lokulawula iqabane kunye nabaxumi, kwaye siphehlelele amaphulo entengiso eB2B ekujoliswe kuwo kunye neencwadana zeendaba eziqaqambisa ukunyaniseka kweSlovakia, ukufikeleleka, kunye nexabiso elikhethekileyo njenge MICE indawo oya kuyo.

« Buyela kwiphepha

• SECB Partners Dibanisa kunye JETRO ukukhawulezisa MICE Ukukhula kweShishini kwi-Asia-Pacific

• INew Zealand Ifumana IINTLANGANISO 2025 Ukukhuthaza ukuVeliswa kweNgingqi, Ukutsala iRekhodi-Abathunywa base-Australia, kwaye iqinise ubume bayo njengeNkulumbuso. MICE Indawo

• Umbutho wezoKhenketho waseKorea uBasa ukukhula okuqhumayo eIndiya MICE ICandelo lokuHamba ngomboniso wendlela oDynamic kunye neProfayile ePhezulu eMumbai

• Isiqwenga soMbindi woMhlaba kunye nombono wekamva, iNew Zealand ikhanya kwiIMEX Frankfurt 2025

• Le yindlela i-IMEX Frankfurt 2025 echaza ngayo ngokutsha uYilo lwamava ngokuFunda ngokuntywiliselayo, ukuHlanganiswa kweMpilo, kunye neGlobal Business Momentum, iNgxelo eNtsha ibonisa ngakumbi.