UJulia Swanson malunga neNdlela uMelbourne eQhubela ngayo ukuKhokela uShishino lweHlabathi lweMisitho yeShishini kwaye ulungiselela i-AIME 2025

NgeCawa, ngoFebruwari 16, 2025

IMelbourne kudala yamkelwa njengendawo ephambili yokuya kuyo iminyhadala yeshishini, ukuzoba iinkomfa zehlabathi, imiboniso, kunye neendibano zeshishini. Isibongozo sesi sixeko sisukela kwiziseko ezingundoqo zaso ezikumgangatho wehlabathi, imbonakalo yenkcubeko eyahlukeneyo, kunye nokuma ngobuchule njengendawo yolwazi. Njengoko iMelbourne iqhubeka nokuvela kunye nokwenza izinto ezintsha, siye safumana ithuba lokuthetha noJulia Swanson, i-CEO ye-Melbourne Convention Bureau (MCB), ukufumana ulwazi malunga nendlela esi sixeko siwugcina ngayo umda waso wokhuphiswano kunye nokuba ikamva liphethe ntoni kwicandelo leziganeko zoshishino.

Umda woKhuphiswano weMelbourne kuShishino lweMisitho yeShishini

Ngodumo oluqinileyo njengesixeko esikhokelayo saseOstreliya kwimisitho yeshishini, iMelbourne ibonelela ngezinto eziluncedo ezingenakuthelekiswa nanto. ISwanson iqaqambisa izinto eziphambili ezahlula esi sixeko, kubandakanya neziseko zophuhliso ezikumgangatho ophezulu, ukuba kufutshane kweehotele kunye neendawo zemisitho, kunye nendawo ekhuselekileyo nenokuhanjwa. I-Melbourne ikwaqhayisa ngeyona ndawo iphezulu yezixhobo zenkomfa eOstreliya, izimisa njengendawo yolwazi eneedyunivesithi ezikumgangatho wehlabathi, amaziko ophando, kunye namashishini aqalayo.

Ukongeza, ikhalenda yonyaka yonke yaseMelbourne yemisitho emikhulu kunye nokufikelela ngokulula kwiindawo zokusingwa zibonelela abathunywa ngamava awodwa ngaphaya kwamagumbi enkomfa. Le ndibaniselwano iphumeleleyo iqinisekisa ukuba iMelbourne ihlala ilolona khetho luphezulu kwimisitho yoshishino lwamazwe ngamazwe.

I-AIME 2025: Isango lokuBonisa iMelbourne

Njengomnini we-Asia Pacific Incentives and Meetings Event (AIME), i-Melbourne Convention Bureau ibona le ndibano yehlabathi njengethuba elibalaseleyo lokubonisa isixeko. ISwanson igxininisa ukubaluleka kwe-AIME 2025 ekomelezeni isikhundla sikaMelbourne njengendawo yamandla yemicimbi yeshishini.

“I-AIME isivumela ukuba siqaqambise okona kulungileyo kweMelbourne, ngakumbi ngamava ethu e-Uncover eMelbourne phambi komboniso,” utshilo. Ezi nkqubo zintywiliselayo zibonelela abathunywa ngokuzibonela ngawabo inkcubeko etyebileyo yesixeko, iindawo ezidlamkileyo, kunye nezisombululo zeminyhadala entsha, ekugqibeleni zomeleza iprofayile yeshishini lehlabathi laseMelbourne.

Ukuqhuba uHlumo loShishino Ngamanyathelo aCwangcisiweyo

I-Bureau yeNgqungquthela yaseMelbourne izinikele ekukhuthazeni ishishini lemisitho yesixeko kunye nokomeleza uqoqosho lwabatyeleli. Kwiminyaka elishumi edlulileyo, i-MCB iye yabamba ngempumelelo imicimbi ye-1,620 yezoshishino e-Victoria, ivelisa impembelelo ebalulekileyo yezoqoqosho ye-2.34 yezigidigidi kunye nokwamkela i-610,000 abathunywa abachitha imali ephezulu.

Njengombutho ongenzi nzuzo, i-MCB igxile ekukhuseleni imisitho yoshishino ephambili ehambelana namacandelo aphambili eshishini laseMelbourne, iqinisekisa ukukhula okuzinzileyo kuqoqosho lwesixeko kunye nabachaphazelekayo kushishino lwemisitho.

Indima yoZinzo kwiMisitho yoShishino lwexesha elizayo

Uzinzo yeyona nto iphambili kwi-MCB kunye nokuqwalaselwa okuphambili ekuphumeleleni iibhidi zeminyhadala. Ngokuka-Swanson, uMelbourne uyaqhubeka nokukhokela kwizenzo zeminyhadala ezinzileyo, ukuphumeza amanyathelo afana nezithuthi zikawonke-wonke ezivuselelwa ngamandla, iinkqubo zokunciphisa inkunkuma eninzi, kunye nemigaqo-nkqubo ekhuthaza izenzo ezizinzileyo zokwakha.

I-Convention and Exhibition Centre yaseMelbourne (MCEC) isebenza njengomzekelo obalaseleyo wokuzibophelela kwesixeko kwimisitho eluhlaza. I-Melbourne ikwamisele injongo yebhongo yokufezekisa ukukhutshwa kwe-net-zero ngo-2050, ngaphezulu kwe-40% yombane wayo osele uthatyathwe kwizinto ezihlaziyiweyo njengomoya kunye namandla elanga.

"Sisebenzisana ngokusondeleyo nabachaphazelekayo abaphambili ukukhuthaza imilinganiselo yokuzinza enciphisa impembelelo yokusingqongileyo kunye nokuqinisekisa ukuba iziganeko ezibanjelwe eMelbourne zihambelana nemigangatho yokuzinza yehlabathi," kuchaza uSwanson.

Ukunyuka kwe-AI kwiMinyhadala yeShishini

Nge-AI ethatha indawo ephakathi kwi-AIME 2025, i-Swanson ixoxa ngempembelelo yobukrelekrele bokwenziwa kwimisitho yeshishini. I-AI ibonelela ngamathuba amakhulu, kubandakanywa ukwenziwa kobuqu kwabo bazileyo, ukuzenzekelayo kolungiselelo lomnyhadala, kunye nokuqonda okuqhutywa yidatha okuphucula ukuzibandakanya. Nangona kunjalo, yazisa imingeni, efana neenkxalabo zabucala zedatha, iingqwalaselo zeenqobo ezisesikweni, kunye nefuthe lokusingqongileyo lobuchwepheshe be-AI.

"Ishishini lemisitho yeshishini kufuneka lihlale linolwazi malunga nokuhambela phambili kwe-AI, liseke izikhokelo zokuziphatha zokusetyenziswa kwe-AI, kwaye lityale imali kwizibonelelo zokuqinisekisa ukudityaniswa okugudileyo kobuchwepheshe obutsha," ucebisa uSwanson. Ngokusebenzisa i-AI ngokufanelekileyo, iMelbourne ijolise ekuphuculeni amava abathunywa ngelixa igcina izenzo ezisesikweni nezizinzileyo.

Ukujonga phambili

Njengoko iMelbourne iqhubeka nokuvela njengendawo ephambili yemisitho yeshishini, isixeko sihlala sigxile kubuchule bokuqamba izinto ezintsha, uzinzo, kunye nentsebenziswano yobuchule. Nge-AIME ka-2025 esebenza njengeqonga lehlabathi lokubonisa amandla ayo, iMelbourne ikwindawo entle yokutsala iminyhadala yenqanaba eliphezulu kunye nokuqhuba izibonelelo zoqoqosho ezibalulekileyo kwiminyaka ezayo.

Phantsi kobunkokeli bukaJulia Swanson, i-Melbourne Convention Bureau izibophelele ekukhuthazeni icandelo lemicimbi yeshishini eliguqukayo nelilungele ikamva—eliqhubeka nokubeka iMelbourne kwindawo ephambili kushishino lwehlabathi.

Ukuba uyiphosile:

funda Iindaba zoShishino lokuHamba in Iiplatifti zengingqi ezahlukeneyo ezili-104

Fumana idosi yethu yemihla ngemihla yeendaba, ngokurhuma kwiincwadana zethu. Bhalisa Apha.

Watch UkuHamba kunye noKhenketho lweHlabathi  udliwano  Apha.

Funda ngokugqithisileyo Iindaba zokuHamba, Isilumkiso sokuHamba ngeMihla, yaye Iindaba zoShishino lokuHamba on UkuHamba kunye noKhenketho lweHlabathi kuphela.

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